Building Products That Matter
Most early teams don't need a dev agency or a deck—they need to learn fast, build smart, and make real progress. That's what Product 208 delivers.
Why Product 208?
After 20+ years building products at companies like Kount, Truckstop, and Sift, I've learned that the most rewarding work happens when you're solving real problems for real people. Technology should create real value, not just impressive demos.
Product 208 exists to help teams build products that actually matter—products that solve genuine customer problems and create real value. By combining strategic clarity with fast execution, we can focus on what truly moves the needle for both users and business outcomes.
Professional Journey
A 20+ year evolution from developer to strategist to Builder-Strategist—learning what it takes to build products that create real value.
Product 208
Founder & Principal Consultant
Building products that solve real customer problems using AI-native workflows and strategic product thinking.
Key Achievements:
- Developed Builder-Strategist approach combining clarity with speed
- Created 2-4 week delivery methodology for working products
- Focus on evidence-driven solutions that create real value
Sift
Director of Product
Led product strategy for AI-powered trust & safety platform, protecting millions of transactions and creating real customer value.
Key Achievements:
- Directed strategic decisions for fraud prevention at scale
- Balanced rapid innovation with enterprise reliability needs
- Delivered measurable business impact through customer-focused solutions
Truckstop
Senior Director of Product
Led product strategy for freight marketplace, connecting carriers and brokers while solving real logistics challenges.
Key Achievements:
- Scaled product team and processes during rapid growth phase
- Delivered solutions that improved efficiency for trucking industry
- Learned the importance of understanding customer workflows deeply
Kount
Manager of Product Management
Built product management function for fraud prevention platform, creating solutions that protected millions of online transactions.
Key Achievements:
- Launched Omniscore risk assessment platform serving major enterprises
- Learned to balance innovation speed with enterprise reliability needs
- Developed customer-centric approach to complex technical problems
Early Career
Software Development and Consulting Experience
Delivered SaaS implementations, enterprise integrations, and embedded systems at Naehaus, Healthwise, PakSense, and HP.
Key Achievements:
- Built foundational technical and client management skills
- Delivered complex enterprise software solutions
- Developed expertise across multiple technology domains
Community Involvement
Building community around AI-powered product development, helping teams learn to build products that create real value.
Public Speaking
Speaking on practical product development topics—how to build products that solve real problems and create genuine value for customers and businesses.
Upcoming:
Boise Entrepreneur Week (10/1)
"From Concept to Customers: How AI Accelerates the Path to Product Market Fit"
Weekly Vibe Community
Created and host AI coding challenges that help developers and product teams use AI tools to solve real problems, not just create impressive demos.
Community-driven learning and experimentation
Trailhead Accelerator
Work directly with early-stage founders on product strategy, execution guidance, and sustainable team development practices.
Focus on long-term relationship building
Why I Do This Work
My career has taught me that the most rewarding work happens when you're solving real problems for real people. Products succeed when they create genuine value, not just impressive features.
I'm based in Boise Idaho, where I care about building the startup ecosystem, but my mission is broader: helping teams anywhere build products that create real value for their customers and business.
"The best products solve real problems for real people. When you combine strategic thinking with fast execution, you can iterate and build products that truly matter."
Ready to build something real?
Let's talk about creating products that solve genuine problems and create real value. I'd love to learn about your challenges and explore how we can work together.